BBC | What is design research?

Listen, we made a nature documentary for the BBC. Shut up, we did. Well, kinda. This is a mini-mockumentary looking at the very tricky design research the BBC's UX&D department need to carry out to truly understand how to create online experiences for the humans. And how do you understand the infinitely unquantifiable needs, wants and desires of the Homo Sapian? It's simple.... you watch this film. Narrated by The Lord God Professor Robert Winston-on-Thames, himself.